For over 150 years, Schoeller Textil AG has led innovation in textiles and invested in a foundation of sustainability within all activities long before it became a global imperative. The modernization of its identity, without losing the richness of its heritage, is one of the most important positioning exercises that will enable the company to assume leadership in the textile sector in the process of comprehensive rebranding.
Textile Intelligence
A Strategic Realignment for the Future
Driven by the philosophy of "Textile Intelligence," the rebranding reflects what Schoeller's commitment means in developing state-of-the-art of textile technologies, meeting sociological and ecological challenges alongside economical concerns of our time. The new brand identity is more than just a visual refresher; it is a strategic realignment that leads Schoeller with newly sharpened vigor into the future.
Textiles in Action
An energetic image world
Core to the rebranding is a rich image world in which textiles come to life, full of energy and movement. This very dynamic stance sends out Schoeller's central message: innovation is never static but always in motion. The mood images trained with the new brand colors bring life to the textiles and place them at the core of every visual narrative.
Minimalism Meets Impact
Efficient Visual Identity
A lean visual identity shaped by a minimalistic layout and prominent use of white space will let Schoeller's innovative textiles be clearly understood and have an impact. This also comprises a careful revision of the logotype icon and core colors to reduce the resources but become more relevant for today's audiences. With this design flexibility, Schoeller will be able to express itself effectively on the various platforms of communication, from digital to print, without losing its brand presence.
